SuperModel is a triple pun, and Larry Chiang built it that way on purpose. The first meaning is the obvious one: your literal presence in the room, dressed and carrying yourself like you belong at the table. That includes specifics Larry is direct about, like wearing a tie when you are young enough that people might otherwise write you off.
But the framework does not stop at how you look. The second meaning points at your business model itself: the mechanics of how the venture actually makes money. The third points at who you model yourself after, the mentor whose playbook you borrow instead of starting from zero.
Larry’s own answer to that third meaning is straightforward: Mark McCormack, the IMG founder whose book he read closely enough to rewrite one word of it, Harvard to Stanford, and build his own version. Three meanings folded into one word is exactly the kind of compression Larry likes in a framework.
It’s memorable, and memorable matters when you’re trying to apply something under pressure. The video below is where Larry lays out the layers of SuperModel in his own words.
Most people only ever hear the first meaning, the optics, and stop there. The other two are where the framework actually earns its name.
Details: Watch Larry unpack SuperModel
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