The “I Work There” Move

Larry Chiang’s I work there move is not a lie, it is a shortcut through a legitimate connection to the venue. Maybe you handled part of the event, know a manager, or did a small piece of work for the property. That sliver of truth is what gives the phrase weight. Say it at a place like the Four Seasons Hotel Austin, at 98 San Jacinto Boulevard, and it instantly changes how staff and guests treat you.

The

This is External API in its purest form: instead of building your own reason to be in the room, you plug into an association that already exists. Larry’s rule for this is DJ two things that exist, in this case your actual, if minor, tie to the venue and the access that tie unlocks. The phrase works because it answers the unspoken question every stranger is asking, which is why are you here and do you belong.

Once that question is answered, people stop evaluating you and start talking to you. Larry warns this only works if it is true. A fabricated tie collapses the moment someone asks a follow-up question.

The honest version of the move is finding or creating a real reason to be attached to a place before you need it, not inventing one on the spot. That might mean doing a small favor for a venue or event ahead of time so the connection is real when you use it.

It is the same instinct as running your hustle on someone else’s distribution, except the distribution here is a room’s trust in its own staff and partners. Larry treats access like this as an asset worth earning early, since it pays off exactly when you need a room to open up.

The

Details: Four Seasons Austin · 98 San Jacinto Blvd, Austin, TX 78701

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