Talk is free, and a deposit is not, which is exactly the point. In Larry’s LCRRM structure, the buyer pays the full amount up front before any work happens. That payment is the proof, not a verbal yes or an enthusiastic nod, but an actual amount that left their account.
People say yes to things they never intend to finish all the time, but very few hand over real money for things they do not plan to follow through on. The deposit also filters out tire kickers early, before you spend real time on someone who was never going to close anyway. Because the deposit fully rebates back once they complete the agreed actions, it is not a fee, it is a commitment device that happens to round trip.
This is different from a nonrefundable deposit, which punishes the buyer, since LCRRM rewards them for finishing what they started. The size of the deposit matters less than the fact that one exists at all, since even a small amount changes behavior once real money is on the table.
Larry’s claim is that a deposit, however small, tells you more about a buyer’s real intent than an hour of conversation does. Once the deposit clears, that is your signal to move forward with real confidence instead of a hopeful guess.
If someone will not put down a deposit, you likely do not have a deal yet, you have a conversation. Ask for the deposit at the same moment you would otherwise just ask for a handshake.
Details: Watch the deposit close in action
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