Everyone else is sending a text or an email, which means a handwritten note barely has to compete for attention anymore. Larry’s bet is that scarcity of format beats cleverness of wording every time. A typed message can be deleted in half a second. A card sits on a desk for days, sometimes weeks, doing quiet work the whole time.
This is not nostalgia, it is a read on how karma gets tracked: the gesture has to cost you something, even if it is just five minutes and a stamp. Anyone can copy and paste a thank-you email to twenty people in one sitting, which is exactly why it means so little. A handwritten note cannot be copied and pasted, so the effort itself becomes part of the message.
Larry treats this the same way he treats showing up in person for a deal instead of sending a proposal by email: the format signals how much you actually want it. It is a small, physical habit sitting inside an otherwise digital process, and the contrast alone is part of why it gets noticed.
The video below shows him talking through why he still reaches for paper when almost nobody else does. You do not need good handwriting for this to work, you need consistency and a short, specific message.
Keep the note under five sentences. The format is already doing the heavy lifting, the words just need to be honest. In a typed world, the handwritten note is not old-fashioned, it is a deliberate advantage that costs almost nothing to use.
Details: Watch Larry make the case for paper
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