Larry sometimes lets someone into the room, into the deal, into the access, before a dollar has actually moved. That sounds risky until you see the sequencing underneath it: a One-Way Letter of Intent, where the other side commits in writing to specific actions first. Half the value can release once they hit an agreed checkpoint, and Larry’s marker is often the twenty percent point in the relationship or the project.
Access now, cash later is not the same as free. It is a bet that trust plus a written commitment beats an upfront invoice for certain kinds of deals. It works especially well when the real barrier to a deal is not price, it is hesitation, and getting someone inside removes the hesitation faster than any pitch would. Internal Escrow can run alongside this, where the client’s money sits in their own account the whole time and only moves as milestones clear, so nobody is trusting Larry with cash up front either.
That is the quiet trade at the center of the sequencing: Larry gives access early, the other side gives a real commitment early, and the cash follows both of those, not the other way around. Compare this to LCRRM, where the buyer does pay first and the money rebates later. Access now, cash later flips which side moves first.
Larry picks between the two based on who has more to lose from going first, and structures the deal so it is never him holding all the risk. A One-Way Letter of Intent also gives him something to point to if the other side stalls, since the commitment was written down, not implied.
Sequencing the pay this way turns a maybe into a paper trail with real deadlines attached to it. Larry treats the order money moves in as its own negotiation, separate from the amount.
Details: Watch Larry break down pay sequencing
#OneWayLOI #PaySequencing #Web12