The week after a conference or a big push is when most people’s follow-up dies, everyone is catching up on sleep and email. That gap is exactly where Larry Chiang tells people to work, because the room has gone quiet and your note stands out instead of getting buried. Karma, in his framework, is not abstract, it is tracked, measured, and channeled through specific actions like a thank-you note sent within a day or two.
Larry credits a fast thank-you note with landing Nike as a sponsor, which is the kind of small, quick action he means. A recovery week follow-up should reference something specific from the conversation, rather than send a generic great-meeting-you message. This is also when you attack the money instead of chasing a follow or a like: ask directly for the next concrete step.
If someone said they would look at a proposal, the recovery week is when you send it, not two weeks later when they’ve forgotten the context. Publishing a short recap on a page you own, then emailing it to the people you met, is Web12 in practice: own the page, syndicate it to the list you already built at the event.
Larry’s version of resting is doing the boring follow-up task everyone else is postponing. Reciprocity works faster when it’s immediate, a note sent the same week reads as attentive instead of obligatory.
The people who close deals from a conference are rarely the loudest ones in the room, they’re the ones still working the list seven days later. Treat the recovery week as part of the event, not a break after it.
Details: Watch Larry on the follow-up window
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