Every Klub session starts as a book club and ends as a room full of introductions waiting to happen. That is not an accident, it is Larry Chiang’s External API move: take a format everyone already trusts and change one element. Instead of talking about a book and going home, the Klub turns the discussion into a prep session for real asks.
Larry says he built his career by plugging into things that already exist rather than starting from zero, and the Klub applies that instinct to a weeknight. Before anyone opens the book, a version of PQRST is already running: people preview who else is in the room and question what they actually need. The read and summarize steps happen out loud, in the discussion itself, so nobody leaves fuzzy on what the book actually argued.
The test step shows up later, when someone tries the idea on a real deal and reports back at the next session. Karma runs the follow-up, since a short thank-you note after a good conversation does more than a long message ever will.
Larry says a thank-you note helped him land Nike as a sponsor, though that is his story to tell, not a guaranteed formula for anyone else. Nobody pitches from a podium at Klub, the deal flow comes from who sat next to whom and what they asked each other.
External API means borrowing the trust people already place in a book club and letting the real business move through it quietly. The book club never stops looking like a book club, it just keeps producing something more underneath.
Details: Watch Larry break down the format
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