Food4LeadGen, the Web12 field experiment.
Stand outside a great restaurant’s happy hour with something free.
Watch what it turns into.
Free food is the most honest lead magnet ever invented.
Nobody gives a fake email for a slice of cheesy bread.
They stop. They talk.
Now you are the person who fed them.
The restaurant gets bodies in the door.
The crowd gets fed.
You get warm attention from strangers, in person, free.
The template generalizes: hard sell the free, close the money later.
The wallet is the second door. Bread opens the first one.
Details: Read the field report on this site: Food4LeadGen · Fogo de Chão, 200 Congress Ave, Austin, TX
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