When opportunity approaches, most people ask for exposure.
Larry’s rule: attack the money.
A conference wants you involved?
Do not ask to attend. Ask to do the paid lunch keynote.
A brand likes your content?
Do not ask for a repost. Quote them a rate.
The counterintuitive part:
Asking for money makes people take you MORE seriously.
Free people are worth what they charge.
Be resourceful in money collection.
Ask people for money who might say no. Every no calibrates your price.
Exposure only spends if you convert it. Skip the middle step.
Details: Attack the money: @LarryChiang
#AttackTheMoney #KnowYourRate #Web12