Four words off the note card that fix most broken pitches.
Hard sell the free.
Most people whisper the free thing and shout the expensive thing.
Backwards.
Push the free offer like it costs ten grand.
The free audit. The free seat. The free plate of bread.
Make people feel lucky to take it.
The person who accepted the free thing already bought from you once.
The wallet was never the first door.
Attention was the first door, and you just walked through it.
Then, and only then, close the money. Softly.
The hard part was already done at the free counter.
Details: Easy sales, per Larry: @LarryChiang
#HardSellTheFree #Food4LeadGen #Web12