Larry hands people his book and calls it his $180 million business card.
His claim, his number.
But the mechanic underneath is real and copyable.
A business card gets thrown away.
A book gets kept, displayed, remembered.
Its author gets introduced as the person who wrote the book on it.
That introduction changes the price of everything you sell after.
You do not need a publisher.
You need a hundred pages of what you already know.
Printed with a good cover.
It costs less than a conference booth and outsells one for years.
Write the thing once. Let it open doors forever.
Details: Larry’s book, via duck9.com
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