When Larry says franchise, he does not mean paying a fee to open a burger chain.
He means running a sequel to a concept that already proved itself.
A nightclub that works in one city opens in the next as a sequel.
A show that works becomes the same show in every city, like a crime drama franchise.
No franchising fees, no headquarters taking a cut, just the proven format.
The old way was to spend two hundred grand and pray you were not the one that folds.
The sequel way is to copy what already draws a crowd and change what your market needs.
You keep the parts that work and swap the parts that are local.
This is the External API pointed at a business model instead of a single deal.
Hollywood understood this before Silicon Valley did.
The sequel is rarely the most original thing in the room.
It is almost always the most profitable.
Details: The genius of sequels: @LarryChiang
#Franchise #Sequels #Web12