Web12

Check out my demotion in real time:
https://youtu.be/xSS5GvW0KOE?si=eSO0AcSRWuFOIP7x

“This video features a conversation between two individuals, Derrick Small and another person, where Derrick is effectively “demoting” his partner to the role of CTO and VP of Marketing (1:21, 10:41).

Key themes include:

• Restructuring Roles: Derrick outlines a new organizational model where he positions himself as the
CEO of Web 12, while the other individual is tasked with technical and marketing execution (1:32, 4:52). Derrick emphasizes that this change is intended to alleviate pressure and allow them to operate more effectively (3:13, 10:41).

• The “Book Club” Strategy: A significant portion of the video (7:14 – 10:22) focuses on a specific plan to engage the public outside Fogo de Chão. They intend to run a
“book club” using the book Becoming Supernatural, handing out chicken to passersby to create a cold-opening marketing opportunity (8:00 – 8:37).

• Content Creation: Derrick insists that every action— including this role change and the “last piece of chicken issue” (a metaphor for last-mile delivery problems) —must be documented and shipped as blog posts (3:20, 9:31, 10:44).

• Performance Expectations: Derrick frequently critiques his partner’s inability to “sell” or execute simple tasks (like buying a coffee), using this as justification for the shift in responsibilities (0:41, 1:44, 5:12, 11:06).

Toward the end of the video (12:26 – 13:33), the pair encounters an acquaintance named Charlie while in front of a building, where they briefly explain their roles and the nature of their work.”

Google Gemeni Almost got this one right… Except its Larry Chiang my mentor demoting ME Derrick Small to CTO VP of Marketing.