The deal rarely closes at the event, it closes in the 48 hours right after it. Larry’s karma rule is direct: thank, forgive, tip, reciprocate fast, and fast is the entire point. A thank-you sent Monday morning after a Friday conversation lands like an afterthought, not a follow-through.
Larry credits a single thank-you note with helping land Nike as a sponsor, which is his way of saying the gesture is not small talk, it’s strategy. The 48-hour window works because you’re still the most recent memorable conversation in their week, not one of forty from the month before. Reference one specific detail from what they said, not a generic ‘great meeting you,’ specificity is what proves you were actually listening.
This is also where Web12 earns its name: publish a short recap of the event or the idea you discussed on a page you own, then send them the link instead of a bare email. That page keeps working after the thank-you note is read and deleted, because it’s syndicated, searchable, and sitting on land you control.
If you took notes using the SuperModel habit of pen in hand during the conversation, the blitz is easy, you already have the specific line to reference. Don’t let the blitz turn into a pitch, the 48-hour message is gratitude first, the ask can come in a second message later.
People remember who followed up fast far longer than they remember who they actually talked to at the event. Set a hard rule for yourself: every business card or contact from the weekend gets a note out before Monday at noon, no exceptions.
Details: Hear Larry’s thank-you note story
#FollowUpFast #Karma #Web12