The proof of concept is in the photos.
Book Klub took over the pool at Hotel Ella.
The 1900 mansion on Rio Grande. Deck full.
Think about what actually happened there.
A book club, the least glamorous format in the world,
booked one of the prettiest boutique hotels in Austin,
drew a crowd on a summer evening,
and gave strangers a reason to talk that was not small talk.
That is the thesis working.
The book is the excuse. The venue is the magnet.
The conversations are the product.
One deck down. The rest of the city’s pools to go.
Details: Venue: hotelella.com · 1900 Rio Grande St, Austin, TX 78705
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