The note card says it in five words: cold open, cold approach, twice.
Approach once and you are a stranger.
Approach twice and you are familiar.
The second touch is where the whole game lives.
Almost everyone burns out after one.
First pass: early in the event, low stakes.
One good question, then exit clean while it is still fun.
Second pass: end of the night.
Say: before I leave, one thing you said stuck with me.
Now you are the person they remember from a room of fifty.
Show up early, talk to strangers, brainstorm a deal on the spot.
Then come back and confirm it. Twice is the trick.
Details: Larry working a room: @LarryChiang
#ColdOpen #ArtOfTheSale #Web12