Four words that would save a graveyard of startups.
Sell it first.
The order matters more than the idea.
Pitch the offer. Collect the commitment. Then build what was bought.
If nobody buys, you saved six months and your savings account.
And the market told you for free what it wants.
This feels backwards because school graded finished homework.
Business grades differently.
Revenue is the only passing grade.
And it can be earned before the product exists.
A verbal deal, written down, with a date on it, is a prototype.
Go get one this week.
Details: Sell first, per Larry: @LarryChiang
#SellItFirst #Prototype #Web12