Austin has more beautiful private rooms than events to fill them.
Ballrooms, rooftop decks, private dining rooms.
Dark most weeknights.

Every dark night is inventory expiring worthless.
That is the arbitrage.
You do not need to own a venue to sell one.
Bring a hotel a recurring event that fills their dead night.
Fill it with exactly the crowd they want as future guests.
You become a revenue partner without signing a lease.
Your cost: a guest list and consistency.
Their cost: a room that was going to be empty anyway.
Empty rooms are the cheapest real estate in the city. Look for them.

Details: The circuit: Hotel Ella, 1900 Rio Grande St · Proper, 600 W 2nd St · ZaZa, Austin, TX
#HotelPlay #EmptyRooms #Web12